Bachelor of Arts in
Marketing
Marketing may be viewed from the standpoint of the total economy,
the business firm, the consumer, or society as a whole. The program
at Davis & Elkins College involves all these. By doing so, it
provides a broader and better understanding of what the role of
marketing is today.
Some of the great issues in marketing such as understanding the
needs of consumers, trends in the market place, competitor’s
activities, research, growth opportunities, evaluating the overall
effectiveness of marketing, improving marketing productivity, product
and service innovation, and rethinking the marketing concept are
involved in the courses.
Students are well prepared for the diversity of marketing opportunities
such as purchasing, marketing research, sales, managing, product
managing, public relations, advertising, retailing, consulting,
and manufacturing. Traditional as well as non-traditional organizations
have created numerous challenges and opportunities for those in
marketing.
Degree Requirements:
A major in Marketing consists of the core requirements (51 hours)
including:
- Accounting 111 - Principles of Accounting I
- Accounting 112 - Principles of Accounting II
- Accounting 307 - Finance
- Business 101 - Introduction to Business
- Business 209 - Business Communication
- Business 210 - Quantitative Methods for Business
- Business 220 - Business Law I
- Business 230 - Information Software Processing I (which fulfills the computer literacy requirement)
- Business 339 - International Business
- Economics 105 - Introduction to Macroeconomics
- Economics 106 - Introduction to Microeconomics
- Economics 380 (or MATH 180) - Statistics for Business and
Economics
- Management 201 - Principles of Management
- Management 332 - Management Science
- Management 395 (or Business 290)- Management
Internship
- Management 397 - Senior Seminar
- Marketing 201 - Marketing
And an additional 15 semester hours consisting of:
- Marketing 304 - Marketing Management
- Marketing 306 - Salesmanship
- Marketing 319 - International Marketing
- Marketing 321 - Advertising and Promotion
- Marketing 391 - Marketing Research
A major in International Marketing consists of the B.S.
Marketing requirements and the additional 18 semester hours of:
- Communications 313 - Intercultural Communication
- Economics 306 - International Economics
- History 106 - History of Civilization II
- Political Science 102 - Introduction to International Relations
And six hours of one language.
Minor
The requirements for a minor in Marketing consist of 18 semester
hours inculding BUSI 101 and 209; and MRKT 201, 304, 321 or 306, and 391.
For More Information Contact
Harry Henderson
Department of Business Administration & Economics
Davis & Elkins College
Elkins, WV 26241
(304) 637-1239
e-mail: hhe@davisandelkins.edu
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